Which tool to choose
A general-purpose AI assistant in its most recent version does the bulk of the check on the texts you paste it. To verify whether the information is still true (prices, hours, news) you need a tool connected to the web or, better, your own eye: the AI flags what might be outdated, but you're the one who knows what has really changed in your business. For traffic data (which pages are read) you look at the site's statistics, not the AI.
How to do it
- Make a list of the pages that matter: home, services, contacts, "About us", the most read.
- Paste each one into the AI asking for a structured check by categories of problem.
- Gather all the flags into a single to-do list.
- Sort by priority: first the errors that look bad or give false information, then the improvements.
The operational syntax:
Do a check-up of this text from a page of my site. Check and flag, in a list divided by category: 1) information that might be outdated (to be verified), 2) typos and errors, 3) unclear or ambiguous sentences, 4) points where a call to action is missing, 5) promises or tones I wouldn't use today. For each flag tell me the severity (high, medium, low). Don't rewrite anything yet: first the diagnosis.
Follow-through: if the AI flags as "outdated" something that's actually still true, it means it's guessing about the facts: you mark what has really changed and ignore the rest. Keep the diagnosis separate from the cure: first the complete list, then decide what to correct.
A concrete example
Stefano has a bed and breakfast and hasn't touched the site in three years. He has the AI do the check-up page by page: it surfaces an old phone number on the contacts page, a promise of "breakfast until 11" that he no longer offers, two typos and a home page with no button to book. He fixes the four problems in one afternoon. The most serious one, the missing button, had been costing him bookings for months without his noticing: the check-up made him see it.
When it does NOT work (and how to fix it)
If the AI flags too many problems and you get discouraged
The long list paralyzes. Ask the AI to give you only the three most serious problems to solve right away: "Out of all this, which three things, if not corrected, make me lose customers or look bad?". Solve those, then come back to the rest calmly. Better three problems closed than thirty on a list.
If you don't know whether a piece of information is still valid
The AI doesn't know what has changed in your business: only you know that. Keep the real data at hand (current price list, hours, services) and use it to confirm or deny each "outdated information" flag. The tool raises the doubt; the verification is yours.
If you do the check-up but then correct nothing
Diagnosis without a cure is wasted time. Give yourself a rule: for every check-up, fix at least the high-severity problems within a week. Put the day of the correction on the calendar right after the day of the diagnosis, otherwise the list ends up in a drawer and the site stays as old as it was.
A tip from someone who actually uses it
Mark a fixed date on the calendar every year, the same one, like changing your tires. The check-up works only if it becomes a habit, not an occasional impulse: almost no one checks their own site because there's never "the right moment", and meanwhile the old information stays there doing damage. One day a year blocked out in the diary is worth more than a thousand good intentions.
Frequently asked questions
How often should the check-up be done?
Once a year for most sites, more often if you have information that changes frequently (seasonal prices, events, availability). The pages with volatile data should be looked at more often; the stable ones, like "About us", hold up for a long time. Adapt the frequency to how fast your content ages.
Can I have the AI correct everything directly?
For typos and unclear sentences, yes, once you've seen the diagnosis. For outdated information, no: first you verify the right data, then you have it inserted. If you let it "update" the information on its own, it risks inventing what it doesn't know: you guide the correction of the facts.
Does an AI check-up replace a professional's opinion?
For routine maintenance, largely yes: it finds typos, clarity issues and old information well. For a strategic review (does the page sell? is the message right?) an expert eye sees things the AI doesn't catch. Use the check-up to keep the site clean and healthy, and call a professional when the problem isn't maintenance but direction.