Which tool to choose
For the page text, a generalist AI assistant in its most recent version. The technical tool that collects and stores the addresses (the form and the list) is another thing: your email marketing service provides it, or the system your site is built with. Here we focus on the words that convince someone to leave their contact, because the most beautiful form in the world stays empty if the promise above it isn't worth it.
How to do it
- Decide what you give in exchange for the contact: it has to solve a real micro-problem of your customer, not be "stay updated."
- Write who you're speaking to and what their problem is.
- Ask the AI for a page with a title (the promise), three lines on why it's worth it, and the button text.
- Reduce the form fields to the minimum: usually the email is enough. Every extra field is a reason to leave.
The operational syntax:
Write a short page to collect visitors' emails. In exchange I offer: [the concrete gift]. The typical visitor is: [who they are and what they're looking for]. I want: a title that promises a clear benefit, three lines that explain why that gift really helps them, and the button text (not "Submit" but something that recalls the benefit). Direct tone, no exaggerated promises. The page must have a single request: the email.
Feedback: reread the page and ask yourself "why should a stranger give me their email?" If the answer isn't obvious from reading the title, go back to the AI: "The benefit isn't concrete enough. Make it specific and immediate."
A real example
Paolo has a gardening supplies shop. Instead of "Sign up for the newsletter," he offers "The calendar of what to plant month by month in our area." He gives the AI the gift and the customer (someone who has a vegetable garden and never knows the right timing). The page promises "Always know what to plant and when, without guessing anymore," explains that it's designed for the local climate, and the button says "I want the calendar." He collects ten times more sign-ups than the old generic newsletter, because someone who has a vegetable garden wants exactly that.
When it does NOT work (and how to fix it)
If no one leaves their email
Almost always the gift isn't worth enough or isn't clear. Ask the AI for three more appealing gift ideas for your customer: "What could I offer that my customer would actively look for, not put up with?" A gift the customer would seek out on their own is the right one.
If you collect emails but from the wrong people
It means the gift attracts the curious, not potential customers. Narrow it down: a too-generic gift (a discount on everything) brings bargain hunters; a specific one (a guide on your flagship product) brings those who are really interested. Ask the AI to make the gift more tied to what you sell.
If the form asks for too much data
Every extra field makes the sign-ups collapse. Ask only for the email, and the name at most. First name, last name, phone, company, role is an interrogation, not an invitation. If you need more data, collect it later, when the person already trusts you: the first contact has to cost a single click.
A tip from someone who actually uses it
Write the gift first, then the page. Most people fail because they start from the page ("how do I convince people to sign up?") when the real problem is upstream ("what do I have to offer that's worth an email?"). If you spend half an hour having the AI invent the perfect gift and five minutes writing the page, you collect more contacts than doing the opposite. The page is the clothing; the gift is the body.
Frequently asked questions
What can I offer if I have nothing to give away?
You have more than you think: your expertise put in writing. A checklist, the answers to the questions people always ask you, a ready-to-use template. Ask the AI: "Given my work, which three useful documents could I create in an hour that my customer would find valuable?" The best gift is often the one you already know by heart.
How many emails do I need for it to be worth it?
Quality counts more than the number. A hundred contacts of people genuinely interested in your product are worth more than a thousand collected with a prize giveaway. Don't chase the big number: chase the right people, and the AI helps you write the gift that selects them.
Is collecting emails still worth it, or is it old hat?
It's one of the few things that are yours: the contact list you own, while social media followers stay in the platform's hands. If tomorrow the social platform shuts down or changes the rules, you lose the audience; the email list stays. Whoever calls it old hat usually doesn't have one and depends entirely on algorithms they don't control.