Which tool to choose
A general-purpose AI assistant in its latest version covers everything. The real work isn't writing, it's giving the AI the right material: what the service concretely does, who it's for, what changes in the customer's life afterward, a piece of proof (a case, a number, a guarantee). Without these, even the best tool produces the usual price-list page that no one reads all the way through.
How to do it
- Write the customer's problem in their words, not yours: not "strategic consulting" but "I don't know what price to put on my products."
- List what you concretely do to solve it, in actions, not in package names.
- Add a piece of proof: a result achieved, a number, a money-back guarantee.
- Give everything to the AI, asking for the page in the order problem-solution-proof-action.
The operative syntax:
Write the presentation page for this service of mine. The customer's problem, in their own words: [...]. What I concretely do to solve it: [...]. The proof that it works: [...]. What I want the reader to do at the end: [...]. Structure the page in this order: first their problem, then my solution in concrete terms, then the proof, finally a clear call to action. Speak to the reader directly, don't describe the service from above.
Feedback check: if the page starts with "Our service offers...", send it back. It must start from the reader: "Rewrite the opening starting from the customer's problem, not from the description of the service."
A concrete example
Elena offers consulting for starting a business. Her old page listed "Feasibility analysis, business plan, bureaucratic support." Correct, boring, indistinguishable. She gives the AI the real problem ("I have an idea but I don't know where to start and I'm afraid of getting the first steps wrong"), what she does (a path in three meetings that goes from the idea to the launch), the proof (over fifty businesses started). The new page opens with "You have the idea but the blank page is blocking you." People who have exactly that fear stop to read and book a meeting.
When it does NOT work (and how to fix it)
If the page describes the service instead of selling it
A sign that you gave the AI a list of features and not a problem. Go back and start from the customer: for every thing the service does, ask the AI "and so? what changes for the customer?". The answer to that "and so" is what goes on the page, not the feature.
If you don't know what proof to put
If you don't have numbers or cases, use a guarantee or a detail of the method that reassures. "If the first meeting isn't useful to you, you don't pay" is proof of confidence. Ask the AI: "I don't have case studies. What concrete form of reassurance can I offer in place of numerical proof?". A promise you expose yourself to keep is worth more than a thousand adjectives.
If the offer is complex and the page becomes very long
Don't explain everything: explain enough to make them ask for a quote. The page doesn't have to make them decide, it has to make them get in touch. Ask the AI to cut every detail the customer would understand better over a phone call and to move it to a "let's talk it through together."
A tip from someone who really uses it
Write the call to action as the easiest thing in the world, not as a commitment. "Book a fifteen-minute call, no obligation" converts better than "Buy the consulting package." The AI tends to close with formal, demanding invitations: make them small and low-risk. The customer's first step must cost them little, the rest comes after they trust you.
Frequently asked questions
Should I put the price on the service page?
If you have a clear, fixed price, put it: it filters out the curious and attracts those who can afford it. If the price varies a lot, explain what it depends on and invite them to ask for a quote, so you don't scare anyone with a figure taken out of context. Total silence on the price, on the other hand, drives away people in a hurry.
How many times should I repeat the call to action?
On a long page, two or three times: one at the top for those who have already decided, one in the middle, one at the end. The AI often puts only one at the bottom: ask it explicitly. Someone convinced halfway down the page shouldn't have to scroll to the end to figure out how to contact you.
Is a nice page enough to sell the service?
No, and anyone who promises you that is selling you smoke. The page does one thing only: turn an interested visitor into a contact. The real sale happens afterward, on the phone call or in the meeting. Writing the page as if it had to close the deal on its own is the surest way to weigh it down and have no one read it.